How Popular Is Facebook Currently?

More Popular With Your Grandparents Then You Think

Source: adweek.com

Author: David Cohen

How dominant is Facebook among Internet users? This dominant: 84 percent of online adults aged 16 through 64 have accounts on some combination of Facebook, Messenger, Instagram and WhatsApp.

And according to GlobalWebIndex, that figure rises to 90 percent in the 16-through-24 age group.